Get Your Clout Up


Hello, and welcome back to our blog! In our previous post, we here at DataStar went over some of the reasons that having a strong company culture is so important. Whether companies like it or not, the face of the American worker is changing, and the tactics and culture that existed with the baby boomer generation are not effective when trying to recruit and maintain employees of the Millennial generation. In today’s post, to help more business owners understand how to better appeal to this new generation of workers, we are going to go over some of the things that employees look for in a business in relation to their company culture. Continue reading below to learn more.


Workers Want to Believe in a Company


While many theories have arisen to try and understand why Millennials choose to work where they do, everyone can agree that Millennials, more than any previous generation, want to believe in the place that they work. They want to feel as though they are not simply slaving away for some profits that they will never see or some goal that has no real meaning to them. While some detractors have used this fact as a way to lambast Millennials for being lazy, the trend continues. Below, we have listed a few of the things that potential employees are looking for in relation to company culture.



  • Flexibility: More than ever, employees are prioritizing flexibility in their job. Whether that be in the form of location, scheduling, or office setup, more and more people are finding that flexibility can be more important than compensation or promotion. If you are trying to appeal to a wider pool of potential employees, consider emphasizing the fact that your company is flexible with its employees when it needs to be. This could work to make you a more attractive place to work than other businesses that are more rigid.
  • Development: In a trend that is only expected to continue, professional development is becoming an important factor when people are deciding where to work. Workers want to feel as though they have the ability to advance professionally if they choose to work for a place. If employees feel as though your company’s culture does not place an emphasis on professional development and promoting from within, they are much less likely to stay with the company.
  • Do Good: More than any generation, Millennials seem to care a lot about whether or not a company is “good.” Company reputation is a major selling point these days and potential employees are likely to research a company’s charitable contributions, sustainability, and business practices. Modern workers want to feel as if they are working for a company that helps the world and, while many companies do good things, it is important that potential employees know about these efforts.



If you would like to see how your employees feel about your company and whether or not they feel as if your company culture is positive or negative, please contact us today at DataStar. We will work with you to develop an employee engagement survey that can help you determine how your employees feel about the company as a whole. Contact us today and let us help you!